Press Release

Motorcycle rides give communities chance to celebrate with Harley-Davidson

MILWAUKEE -- (September 13, 2002) Harley-Davidson is celebrating its rich past and exciting future with the greatest party the world has ever seen.

In August 2003, members of the Harley-Davidson family of riders, dealers and employees will begin riding home to Milwaukee, Wisconsin to help celebrate a century of great motorcycling. The 100th Anniversary Ride Home includes four routes across the United States that will stop in 26 cities from August 17-26, 2003.

The Ride Home is a major component of Harley-Davidson's 100th Anniversary celebration, which helps share the passion of motorcycling with people around the world. The Harley-Davidson family has a goal of raising $5 million for the Muscular Dystrophy Association during its 100th Anniversary celebration.

Ride Home participants can choose to ride an entire route at their own pace, join along the way, or celebrate at a single community stop on the route. The four Ride Home routes are: Southwest Route from Las Vegas, Northwest Route from Portland, South Central Route from Baton Rouge, and Northeast Route from New York. The rides are free and open to the public.

"With exciting events and gathering points along each route, the Ride Home gives Harley-Davidson enthusiasts all over the country the chance to celebrate the 100th Anniversary even if they can't make it to Milwaukee," said Joanne Bischmann, Harley-Davidson vice president of marketing. "The Ride Home stops will be memorable events for local communities, and you don't have to be a rider to attend."

Free public events along the Ride Home routes include Rendezvous parties, festivities hosted by Harley-Davidson dealers, local street parties, and Harley-Davidson plant tours in Kansas City and York, PA. Harley-Davidson 100th Anniversary events help support the Muscular Dystrophy Association through ride sponsorships, pledges, raffles, commemorative pin sales and other fundraisers.

Additional information on the Harley-Davidson 100th Anniversary and on the Ride Home can be found at as it becomes available. Ride Home dates, locations and activities are subject to change.

Harley-Davidson, Inc. is the parent company for the group of companies doing business as Harley-Davidson Motor Company, Buell Motorcycle Company and Harley-Davidson Financial Services. Harley-Davidson Motor Company, produces heavyweight street, custom and touring motorcycles and offers a complete line of motorcycle parts, accessories, apparel and general merchandise. Buell Motorcycle Company produces sport motorcycles in addition to motorcycle parts, accessories and apparel. Harley-Davidson Financial Services, Inc. provides wholesale and retail financing and insurance programs to Harley-Davidson/Buell dealers and customers.


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