100th ANNIVERSARY RIDE HOME IN AUGUST 2003
Motorcycle rides give communities chance to celebrate with Harley-Davidson
MILWAUKEE -- (September
13, 2002) Harley-Davidson is celebrating its rich past and exciting
future with the greatest party the world has ever seen.
In August 2003,
members of the Harley-Davidson family of riders, dealers and employees
will begin riding home to Milwaukee, Wisconsin to help celebrate a century
of great motorcycling. The 100th Anniversary Ride Home includes four
routes across the United States that will stop in 26 cities from August
The Ride Home is
a major component of Harley-Davidson's 100th Anniversary celebration,
which helps share the passion of motorcycling with people around the
world. The Harley-Davidson family has a goal of raising $5 million for
the Muscular Dystrophy Association during its 100th Anniversary celebration.
Ride Home participants
can choose to ride an entire route at their own pace, join along the
way, or celebrate at a single community stop on the route. The four
Ride Home routes are: Southwest Route from Las Vegas, Northwest Route
from Portland, South Central Route from Baton Rouge, and Northeast Route
from New York. The rides are free and open to the public.
events and gathering points along each route, the Ride Home gives Harley-Davidson
enthusiasts all over the country the chance to celebrate the 100th Anniversary
even if they can't make it to Milwaukee," said Joanne Bischmann,
Harley-Davidson vice president of marketing. "The Ride Home stops
will be memorable events for local communities, and you don't have to
be a rider to attend."
Free public events
along the Ride Home routes include Rendezvous parties, festivities hosted
by Harley-Davidson dealers, local street parties, and Harley-Davidson
plant tours in Kansas City and York, PA. Harley-Davidson 100th Anniversary
events help support the Muscular Dystrophy Association through ride
sponsorships, pledges, raffles, commemorative pin sales and other fundraisers.
on the Harley-Davidson 100th Anniversary and on the Ride Home can be
found at www.harley-davidson.com
as it becomes available. Ride Home dates, locations and activities are
subject to change.
Inc. is the parent company for the group of companies doing business
as Harley-Davidson Motor Company, Buell Motorcycle Company and Harley-Davidson
Financial Services. Harley-Davidson Motor Company, produces heavyweight
street, custom and touring motorcycles and offers a complete line of
motorcycle parts, accessories, apparel and general merchandise. Buell
Motorcycle Company produces sport motorcycles in addition to motorcycle
parts, accessories and apparel. Harley-Davidson Financial Services,
Inc. provides wholesale and retail financing and insurance programs
to Harley-Davidson/Buell dealers and customers.